A New Fashion Forward Sonic Experience
Rave is a bluetooth speaker that taps into Gentle Monster’s bold and expressive brand identity — bringing an exciting, fashion-forward experience into users’ homes while paving the way towards a more sustainable future for Gentle Monster. Our first exploration into the auditory universe. Designed to be bold, dynamic, exquisite; in design, in sound, and in build.
Client
Gentle Monster
Industry
Consumer Electronics
Product
Bluetooth Speaker
Design Opportunity
01: Extend Gentle Monster’s brand of experimental sensory experiences into the sonic realm, developing their first bluetooth speaker in this team project with Sky Chak and Grace Guo
02: Expanding Gentle Monster’s product stewardship responsibilites and lay the foundations to become a more sustainable brand in the future.
In the initial stages of the design process we conceived different unconventional functions and unique interactions. However, after iterating through multiple rounds of feedback, we made the decision to refine our approach and concentrate more on capturing the essence of “The Gentle Monster Experience” through form.
Through their innovative experimental approach and brand collaborations, Gentle Monster creates avant-garde designs that allow users to express their unique identities. Rave is a luxury, limited quantity product, not all variants will be available to buy online.
Rave taps into Gentle Monster’s bold and expressive brand identity — bringing an exciting, fashion-forward experience into users’ homes while paving the way towards a more sustainable future for Gentle Monster.
We made gentle monster rave very easy to use with a simple interface. just simply press the button to power on and it is ready to pair straight out of the box. Because Rave is a luxury, limited quantity product, not all variants will be available to buy online.
