Built for the city, not against it

Spot: Urban Micromobility

Spot: Urban Micromobility

Spot: Urban Micromobility

My thesis aims to imagine a ride, not just a transport—a ride that’s a memory, a guide, and a sustainable solution. An urban take on the iconic asian auto rickshaw. Exploring a system designed for the city, not against it. As services like Uber and Lyft dominate, the art of local, community-driven transport is fading. But this project is not just about reviving a business model—it’s about a sustainable, space-efficient, and soulful micro-mobility solution that fits NYC’s needs today. It’s smart, sustainable, and rooted in human connection—the ride New York never knew it needed.

Client

Spot

Industry

Transportation

Product

Micro Mobility Vehicle

Design Opportunity

01: Congestion, pollution, and a gridlock of oversized vehicles for short trips has become a deep seeded part of almost all urban landscapes. 90% of NYC rides are just 1-2 passengers, yet we fill the streets with bulky cars, worsening traffic and emissions.




02: Creating a sustainable, space-efficient, and soulful micro-mobility solution that fits NYC’s needs today. It’s smart, sustainable, and rooted in human connection-the ride New York never knew it needed.

Services

Product Design

Service Design


Mockups and Visualisation

Branding

Duration

13 weeks

Year

2025

The Exploration

The Exploration

The Solution

The Solution

As cities grapple with overcrowded public transport and last-mile connectivity, bicycles and scooters have become increasingly popular. Ride merges the safety and convenience of taxi travel with the efficiency of bikes, providing a versatile and accessible solution for urban mobility.

The Result

The Result

Introducing ride, a new form of mobility designed to ease overcrowding on city streets. it can transport up to three passengers, offering a fresh approach to public transport with last mile connectivity. This micro mobile vehicle travels within city cycle lanes, sidestepping the congestion and dangers of vehicle lanes. As cities grapple with overcrowded public transport and last-mile connectivity, bicycles and scooters have become increasingly popular. Ride merges the safety and convenience of taxi travel with the efficiency of bikes, providing a versatile and accessible solution for urban mobility.

The Design

The Design

VIEW PROJECT SLIDE DECK

VIEW PROJECT SLIDE DECK

VIEW PROJECT SLIDE DECK

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Let's Connect!